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About

Profit & Cash Flow Advisory Services

Larson SMB Consulting, PLLC works with small business clients who are facing the challenges of growing a successful business. Some of our provided services are as follows:

  • Review current accounting processes for better flow, internal control, and improved outcomes

  • Assist entrepreneurs with cash management using the proven methods

  • Provide assistance with accounting needs when changes are needed or when a key employee has left

  • Facilitate the selection and implementation of a new accounting system

  • Provide analytical information of the business to assist owners and executives in understanding and decision making

  • Review other business items such as insurance, HR, IT, benefits, etc. to make sure the client is aware of their needs and options and refer to partners as needed

Our Team

The team at Larson SMB Consulting, PLLC is here to help you grow your business!

Cherie Larson, Founder

 Cherie Larson, CPA, CGMA

Founder

Cherie has had over 20 years of experience working with small business owners to optimize their accounting while meeting the challenges of growing a business. She also works with other partners to ensure the clients have the resources they need in place to successfully transition to the next level. She has worked with companies in sizes from $500K-$15M to help them meet the challenges that come with growth.

 

Cherie graduated from Northern Illinois University and is a CPA in both Tennessee and Illinois. She is originally from Chicago (Go Cubs!) but has made Knoxville her home for almost 35 years. She and her husband Paul have raised their family here and now are raising a beagle named Holly.

Tina Schneider, Senior Advisor

Tina Schneider

Senior Advisor

Tina has had a 30 year career as the Chief Financial Officer for a general construction firm based in New York and Virginia with projects  ranging in size from $5M to $120M.   She also assisted the Owner in managing his extensive real estate development portfolio with twenty affiliated real estate projects. 

Tina was very involved in local and regional trade organizations, having served as Past President of the Building Division of the Associated General Contractors of New York State and served on boards of several other not-for-profit community organizations. Tina's retirement to East Tennessee has been rewarding but her desire not to really retire quite yet won out, and found a great position helping to grow small business clients of Larson SMB Consulting.   Christina has two children and she and her husband enjoy the outdoors of East Tennessee including hiking, biking, fishing and hunting.

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